MIXUE Franchise USA
Soft Serve & Tea

47,000+ Stores Globally · 13+ Countries

Join our global success story. Proven business model since 1997.

MIXUE brand billboard displayed in Times Square New York at night, showing the iconic snowman mascot and brand logo

MIXUE USA Franchise - Soft Serve & Tea Stores

MIXUE store grand opening ceremony with customers lined up outside, celebrating the launch of a new location

Grand Openings

MIXUE's signature soft serve and fresh tea beverages displayed with high quality ingredients

Great Taste, Fair Price, For Everyone

Why Choose MIXUE Franchise USA?

25+ Years of Excellence

Founded in 1997 with 47,000+ stores in 13+ countries - proven global success

Quality & Affordability

High-quality soft serve and tea beverages at prices everyone can afford

Global Brand Recognition

Trusted by millions of customers worldwide with strong market presence

0% Royalties

No ongoing royalty fees - keep more of your profits

MIXUE Franchise Cost & Fee - Investment Details

Initial Investment

$221,813 - $918,055

For 500-1500 square feet locations

Minimum Liquid Assets Required

$400,000

Per store location

Annual Fees

Franchise Fee$10,000/yr
Operation Support Fee$6,000/yr
Training Fee$2,000/yr

Royalties

0%

No ongoing royalty fees

Advertising Fee

0%

Important Notice

We are currently accepting franchise applications in New York and California only. If you are interested in opening a franchise in other states, please submit your application and we will contact you as soon as franchising becomes available in your area.

Important Franchise Disclosure

This website does not constitute a Franchise Disclosure Document (FDD) or an offer to sell a franchise.The information provided is for general informational purposes only.

Before making any investment decision, you will receive a Franchise Disclosure Document (FDD) as required by the Federal Trade Commission (FTC) and applicable state laws. You should carefully review the FDD and consult with legal and financial advisors before investing.

No franchise will be sold to any resident of any state until the offering has been duly registered and declared effective by such state, or unless an exemption from registration is available.

Investment Risk: Past performance of existing franchises does not guarantee future results. The success of your franchise will depend on many factors including your business skills, market conditions, location, and economic factors beyond our control. There is no guarantee of profitability.

Estimates and Projections: All figures, costs, fees, and financial projections provided on this website are estimates for informational purposes only. Actual numbers may vary significantly based on location, market conditions, store size, and other factors. MIXUE reserves the right to modify its franchise requirements, fees, cost structures, and operational standards from time to time, subject to applicable law.

Franchise Process

1

Submit Application

Complete our franchise inquiry form

2

Interview & Assessment

Meet with our business development team

3

Location Review

We evaluate your proposed store location

4

Sign Agreement

Execute franchise agreement

5

Grand Opening

Training, renovation, and grand opening

Quick Answers

Common questions about the MIXUE franchise opportunity

As a MIXUE franchisee, you are required to have a minimum of USD 400,000 in liquid assets per store, subject to variation depending on the specific market. In addition, to ensure the long-term stability and sustainable operation of MIXUE stores, as well as to consistently deliver high-quality consumer experience, franchisees are expected to have prior experience in operating brick-and-mortar retail or food and beverage businesses. Franchisees must also be able to secure a store location that meets MIXUE's site selection and operational standards.

Ready to Join MIXUE?

Take the first step towards owning a successful MIXUE franchise. Contact our business development team today.

Important Notice

We are currently accepting franchise applications in New York and California only. If you are interested in opening a franchise in other states, please submit your application and we will contact you as soon as franchising becomes available in your area.