Privacy Policy

Effective Date: January 8, 2026
Last Updated: January 8, 2026

MIXUE USA Franchise ("we," "us," "our," or "Company") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

By using this website, you consent to the data practices described in this policy. If you do not agree with this Privacy Policy, please do not access or use our website.

1. Information We Collect

1.1 Personal Information You Provide

We collect information that you voluntarily provide to us when you:

• Submit a franchise application - Name, email address, phone number, mailing address, financial information, business experience
• Contact us via WhatsApp or email - Name, contact information, message content
• Subscribe to newsletters - Email address, name, preferences
• Create an account - Username, password, email address

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior:

• Device Information - IP address, browser type, operating system, device identifiers
• Usage Data - Pages viewed, time spent on pages, click data, referral URLs
• Location Data - General geographic location based on IP address
• Cookies and Tracking Technologies - See our Cookie Policy section below

1.3 Information from Third Parties

We may receive information about you from:

• Analytics Providers - Google Analytics, website analytics services
• Social Media Platforms - If you interact with us on Instagram, Facebook, or LinkedIn
• Business Partners - Credit reporting agencies (for franchise applicants), background check services

2. How We Use Your Information

We use the collected information for the following purposes:

• Franchise Application Processing - Evaluate your qualifications, conduct background checks, communicate about opportunities
• Customer Service - Respond to inquiries, provide support, send updates
• Website Improvement - Analyze usage patterns, optimize user experience, fix technical issues
• Marketing Communications - Send newsletters, promotional materials, franchise opportunities (with your consent)
• Legal Compliance - Comply with laws, regulations, and legal processes
• Security - Protect against fraud, unauthorized access, and security threats
• Business Operations - Maintain records, conduct research, improve services

3. How We Share Your Information

We may share your information with the following parties:

3.1 Service Providers

• Form Processing - Larksuite (Feishu) for franchise application forms
• Analytics - Google Analytics for website analytics
• Communication - WhatsApp for customer communications
• Hosting - Cloud service providers for website hosting

3.2 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

3.3 Legal Requirements

We may disclose your information if required by law or in response to:

• Court orders, subpoenas, or legal processes
• Government or regulatory requests
• Protection of our rights, property, or safety
• Investigation of fraud or security issues

3.4 With Your Consent

We may share your information with other parties when you provide explicit consent.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience:

Types of Cookies We Use:

• Essential Cookies - Required for website functionality, authentication, security
• Analytics Cookies - Help us understand how visitors use our website (Google Analytics)
• Functional Cookies - Remember your preferences and settings
• Advertising Cookies - Track your browsing to show relevant ads (if applicable)

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

5. Your Privacy Rights

5.1 General Rights (All Users)

• Access - Request a copy of your personal information
• Correction - Request correction of inaccurate information
• Deletion - Request deletion of your personal information (subject to legal obligations)
• Opt-Out - Unsubscribe from marketing communications
• Data Portability - Receive your data in a structured, machine-readable format

5.2 California Residents (CCPA Rights)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know - Request disclosure of personal information collected, used, and shared
• Right to Delete - Request deletion of personal information
• Right to Opt-Out - Opt-out of the sale of personal information (we do not sell personal information)
• Right to Non-Discrimination - Not be discriminated against for exercising your rights

To exercise your CCPA rights, visit our Do Not Sell My Personal Information page or contact us using the information below.

5.3 European Union Residents (GDPR Rights)

If you are in the European Union, you have rights under the General Data Protection Regulation (GDPR):

• Right to Access - Obtain confirmation of data processing and access to your data
• Right to Rectification - Correct inaccurate personal data
• Right to Erasure - Request deletion ("right to be forgotten")
• Right to Restrict Processing - Limit how we use your data
• Right to Data Portability - Receive your data in a portable format
• Right to Object - Object to processing based on legitimate interests
• Right to Withdraw Consent - Withdraw consent at any time

How to Exercise Your Rights

To exercise any of these rights, please contact us:

6. Children's Privacy (COPPA Compliance)

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately. We will take steps to delete such information from our systems.

Note: The minimum age to apply for a MIXUE franchise is 18 years old.

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit (SSL/TLS)
• Secure server infrastructure
• Access controls and authentication
• Regular security audits and updates
• Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary based on:

• Franchise Applications - 7 years (for legal and business purposes)
• Marketing Communications - Until you unsubscribe or request deletion
• Website Analytics - 26 months (Google Analytics default)
• Legal Requirements - As required by applicable laws and regulations

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from your country. By using our website, you consent to the transfer of your information to the United States and other countries where we operate.

For European Union users, we ensure that appropriate safeguards are in place for international transfers, such as Standard Contractual Clauses.

10. Third-Party Links

Our website may contain links to third-party websites (e.g., Instagram, Facebook, LinkedIn, Larksuite). We are not responsible for the privacy practices of these third-party sites. We encourage you to read their privacy policies before providing any personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated policy on this page with a new "Last Updated" date
• Sending an email notification (if you have provided your email address)
• Displaying a prominent notice on our website

Your continued use of our website after changes are posted constitutes your acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: